Trends, tips, and best practices
Authored byTequia Burt
Editor in Chief @ LinkedIn | Drum Award-Winner | MSJ in Journalism
January 2, 2023
Editor’s note: Please enjoy this encore post, which was one of our reader’s favorites in 2022. It was originally published on April 19, 2022.
In 1938, Orson Welles famously frightened listeners across the U.S. with his radio broadcast of “War of the Worlds,” which many perceived as an actual account of an alien invasion.
This early example illustrates the power of audio content: It is immersive and engaging, making us feel like we’re sitting right next to the speaker while visualizing their words in our own minds.
Today, another trademark quality of audio content is its convenience. Podcasting’s exploding popularity is driven largely by this aspect. The experience fits so easily and non-intrusively into our lives. You can listen to a podcast during your commute, while exercising, or even while working.
Podcasts give us a seamless way to entertain and inform ourselves while going through the daily motions. If you’re a marketer hungry for new content to feed your mind, so you can keep growing on the fly, here are 15 that we highly recommend.
(Fear not: No aliens. Probably.)
15 Marketing Podcasts to Fuel Your Creativity and Strategy
This Old Marketing
Hosted by Joe Pulizzi and Robert Rose
Pulizzi and Rose are two of the founding trailblazers of content marketing. Here you can tune in to catch their reactive analysis to real-time trends in the industry. Recent episodes have addressed topics like NFTs, 2022 content predictions, and the difference between an “influencer” versus “content creator.”
Unthinkable
Hosted by Jay Acunzo
“Unthinkable” focuses on storytelling: how to do it well, and how to innovate the craft in these noisy digital times. Acunzo chats with CEOs, marketers, and creators from all corners to gain perspective on what it really takes to break through with a resonant message today.
Everyone Hates Marketers
Hosted by Louis Grenier
The show’s tongue-in-cheek title hints at its edgy premise: inspiring listeners to stand the [bleep] out. Grenier infuses a healthy dose of humor and candor into each episode of “Everyone Hates Marketers,” which has surpassed one million downloads in less than four years.
The LinkedIn Ads Show
Hosted by AJ Wilcox
We might be a little partial to the subject matter, but Wilcox truly does an excellent job of unpacking and explaining different elements of the LinkedIn advertising experience in each episode. You’ll find community hacks, interviews with product specialists, analysis of new features, and more, all delivered through an expert lens.
The Shakeup
Hosted by Alexis Gay and Brianne Kimmel
“The Shakeup” is all about shattering the status quo and breaking new ground. To show how you can make it happen, the two hosts chat with “leaders, change-makers, and business model busters” to explore the ways in which they bucked convention and carved their own paths.
Perpetual Traffic
Hosted by Kasim Aslam and Ralph Burns
The name of this podcast sounds like either a digital marketer’s dream come true, or a commuter’s nightmare (which would, ironically, leave plenty of time for podcast listening). In reality, the focus here is on all things paid traffic, highlighting the ever-changing best practices in digital advertising across both search and social.
The Marketing Analytics Show
Hosted by Anna Shutko
The perfect show for fellow number crunchers and data geeks. In the fast-changing world of analytics, it’s important to stay in the loop. Shutko helps you do just that by interviewing various leaders and innovators in the space. Budget, ROI, and measuring brand awareness have been covered in recent episodes.
Marketing Over Coffee
Hosted by Christopher Penn and John Wall
Penn and Wall are both avid followers of technology in marketing. Their podcast — recorded early in the morning over a cup of joe, true to its name — blends discussion of old and new marketing, providing “the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.” Of late, the duo has delved into trendy topics like Wordle and TikTok.
Twenty Thousand Hertz
Hosted by Dallas Taylor
Since this post is framed around the power of audio content, it only makes sense to include a podcast dedicated to that very subject. Taylor, the Creative Director at Defacto Sound, goes deep in this “lovingly crafted podcast revealing the stories behind the world’s most recognizable and interesting sounds.” These fascinating stories will help you see sound differently.
The Social Media Marketing Podcast
Hosted by Michael Stelzner
The CEO and founder of Social Media Examiner takes you through all things social media marketing in this trends-focused show. Wondering what the metaverse is? Or how social tokens work? Or whether you should care about cryptocurrency in business? Stelzner’s got you covered.
Market Your Genius
Hosted by Nikki Nash
Nash is a marketing mentor who encourages people to channel their passion and purpose into marketing and brand-building. The podcast is based on her book of the same name, which focuses on unleashing your inner genius to create powerful business results. Boosting productivity and cultivating the right mindset are key themes.
Marketing School
Hosted by Neil Patel & Eric Siu
If you’re looking for short, digestible episodes that get you up to speed on key topics in modern marketing, “Marketing School” might be right up your alley. When we say short, we mean short: you’ll find very few episodes in their library that run more than 10 minutes, and they’re often as brief as three or four.
Break Free B2B
Hosted by TopRank Marketing
Various hosts from the agency TopRank Marketing interview business leaders from various industries to explore how you can improve B2B marketing by breaking free from its traditional constraints and barriers.
The Copyblogger Podcast
Hosted by Tim Stoddart
This show zeroes in on the craft of writing, and content marketing more broadly. You’ll find growth-focused discussions around paid advertising, email list-building, creativity, SEO and more. The show finds inspiration from all sources, including viral Twitter threads, trending news topics, and convention-challenging guests.
How I Built This
Hosted by Guy Raz
It’s not specifically a marketing podcast, but can offer plenty of value to anyone who wants to grow a brand. In each episode, Raz talks to founders and entrepreneurs to learn the stories behind their businesses. Companies profiled range from the smallest passion shops to the most recognizable and iconic enterprises.
